Privacy Policy

The General Data Protection Regulation (GDPR) sets the legal framework applicable to the processing of personal data. It strengthens the rights and obligations of data controllers, processors, data subjects and data recipients.

COUCOUROUCOUCOU implements and operates processing of personal data relating to the users of its website.

This policy explains how COUCOUROUCOUCOU collects, processes and protects the personal information of the users of its website.

This policy applies to all personal data that COUCOUROUCOUCOU collects, uses, shares or processes through its activities, both online (hereinafter "website") and offline (hereinafter "services").

The processing of personal data may be managed directly by COUCOUROUCOUCOU or through a processor previously appointed by COUCOUROUCOUCOU.

First, COUCOUROUCOUCOU obtains personal data directly from its customers or contacts, through a newsletter subscription, a registration on the website, a purchase, a survey, a comment or a request, etc.

Types of personal data collected in this way:

• name
• postal address
• email address
• username
• phone number
• credit card or other payment information
• age
• date of birth
• gender
• information, comments or content provided regarding marketing preferences
• user-generated content, messages and other content submitted to the website
• sometimes, information provided about the customer's or contact's family or other persons. In such cases, COUCOUROUCOUCOU assumes that the customer or contact has the necessary authorization
• sensitive personal data such as information related to image, health (including information related to product use and medical history), sexual life (and related behaviors)

COUCOUROUCOUCOU indicates whether the customer or contact is required to provide personal information.

Second, certain personal data may be collected automatically when the user visits or uses the website, including information collected by cookies and other technologies (such as web analytics tools and pixel tags) on COUCOUROUCOUCOU's website.

Types of personal data collected in this way:

• mobile or browser information
• information about how the website is used, such as details about web pages visited, banners and hyperlinks clicked, etc.
• the opening of emails sent by COUCOUROUCOUCOU
• websites visited before arriving on COUCOUROUCOUCOU's website
• the IP address
• the hyperlinks clicked
• the username, profile picture, gender, network and any other information shared on third-party websites (such as the "Like" feature on Facebook or the +1 feature on Google+)
• the MAC address
• information shared using social media tools integrated into COUCOUROUCOUCOU's website or social media login credentials to access COUCOUROUCOUCOU's website and applications
• information provided about the user's location

Finally, personal data may be collected from other sources such as:

• trusted business partners
• social media websites
• consumer research organizations
• intermediaries facilitating data portability

The personal data thus collected may include interests such as hobbies and pets, consumption and market research data, purchasing behavior, public data or activities such as blogs, videos, internet posts and user-generated information.

COUCOUROUCOUCOU may use the user's personal data for commercial purposes to:

• process and manage their purchases, for example, to communicate information about their purchases, to process payments, to deliver purchased products, and to provide necessary after-sales service
• enable the user to participate in promotions, contests, surveys and polls
• enable the user to share information and ideas on COUCOUROUCOUCOU's page on social networks, forums and other communication channels
• better understand the user's needs in order to provide more relevant information, analyze and evaluate business activities, conduct tests, develop and evaluate new products, conduct market research and audits, identify usage trends and examine the effectiveness of marketing campaigns and customer satisfaction levels
• inform the user about products and services, and send them promotional materials (such as announcements about new products, promotions, savings programs, joint promotions and other programs) related to COUCOUROUCOUCOU's brands and those of its carefully selected trusted business partners, subject to consent to marketing communications
• manage the website, and match the website experience and content to previous activities on the website, in order to personalize the experience
• respond to requests or questions
• process any adverse event reported in connection with a product
• carry out general records administration
• meet legal and regulatory requirements

COUCOUROUCOUCOU may create anonymous data records from personal data by excluding identifying information (such as name). COUCOUROUCOUCOU uses this anonymous data to analyze products. COUCOUROUCOUCOU reserves the right to use this anonymous data to transmit it to third parties, including, without limitation, its research partners, at its sole discretion.

COUCOUROUCOUCOU may share the personal data collected with service providers, trusted third parties, who work on its behalf, such as e-commerce agencies, software, data hosting and other IT service providers, payment systems, etc. These third-party service providers are required to use the personal data collected only to provide the services requested by COUCOUROUCOUCOU and in accordance with its instructions.

COUCOUROUCOUCOU may also share the personal data collected with other trusted third parties, such as its business partners and data exchange service providers, in order to offer personalized content, including more relevant advertising for products and services that may be of interest to the user. These third parties may install and access their own cookies, web beacons and similar tracking technologies on the user's mobile device in order to offer them personalized content and advertising when they visit COUCOUROUCOUCOU's website.

The website and applications may also allow logging in using a social media account or another third-party account. "Log in with Facebook" is an example of a third-party login.

Logging into the website with a social media account or another third-party account may allow COUCOUROUCOUCOU to collect information from that social network or third party, subject to the user's authorization. The login feature may also transfer information to the social network or third party, such as the user ID and password. The social network or third party may also automatically collect information, such as the IP address, browser and mobile device information, and the address of the page visited on the website. The login feature may also install and read cookies from that third party which may contain a unique identifier assigned by the social network or another third party. The login functionality and its use are governed by the privacy policy and terms of the party providing the login functionality.

If another company acquires part of the company COUCOUROUCOUCOU or its assets, that company may acquire all or part of the personal data collected and will assume the rights and obligations relating to personal data, as described in this policy. In the event of insolvency, bankruptcy or receivership, personal data may also be transferred as a business asset, subject to applicable legislation.

COUCOUROUCOUCOU will be required to transmit the collected data in order to fulfill its obligations in the context of a judicial investigation, to comply with applicable legislation or to respond to court orders, subpoenas and warrants served upon it, to protect or defend its rights and to investigate or help prevent any potential violation of applicable legislation and this policy.

Appropriate technical and organizational measures protect the personal data collected against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access and against any other form of unlawful processing.

When collecting and transferring sensitive personal information, COUCOUROUCOUCOU uses numerous additional security technologies and procedures to help protect the information.

Encryption techniques are used when COUCOUROUCOUCOU processes highly confidential information (such as credit card numbers) over the Internet.

The user's rights in relation to the personal data collected:

• request information about the processing of personal data
• request a copy of the personal data held
• request to update the personal data held, or to correct any incorrect or incomplete personal data
• request the deletion of the personal data held or a restriction on the use made by COUCOUROUCOUCOU (the "right to be forgotten")
• withdraw consent to the processing of personal data at any time
• object to the processing of personal data (including for direct marketing purposes)
• request the transfer of personal data (the right to "data portability")

In addition, in certain cases, COUCOUROUCOUCOU may process personal data through automated decision-making processes, including profiling. This may include data segmentation and personalization to match communications and products to perceived needs.

If the user believes that the processing of their personal data does not comply with European data protection regulations, they are informed of their right to lodge a complaint with a supervisory authority, the CNIL in France, at the following address:

COUCOUROUCOUCOU only retains personal data for as long as reasonably necessary for the purposes mentioned in this policy or to comply with legal and contractual requirements to which the company COUCOUROUCOUCOU is subject.

The parents or legal guardian of a child under 16 years of age who is registered on the website or has provided personal data must contact COUCOUROUCOUCOU to have them deleted. Information voluntarily provided by minors may be used by other parties to generate unsolicited emails. COUCOUROUCOUCOU encourages parents and legal guardians to teach minors how to use the Internet in a safe and responsible manner.

If you have comments, questions or a complaint about this policy or the processing of personal information, or if you wish to exercise any of the rights mentioned above, you can contact COUCOUROUCOUCOU by sending an email to the following address:

This policy may be amended at any time according to the evolution of legislation, case law, or recommendations from the CNIL.

Any new version of this policy will be brought to the attention of the user by any means chosen by COUCOUROUCOUCOU.